Discovery Intake / Qinary x Dr. Rob Cheyne

Section 1

You and Your Practice

1Your name and credentials exactly as you want them to appear publicly.

2What is the practice or brand called, and do you lead with "Dr. Rob" publicly or with the practice name? You were still deciding last we spoke, so tell me where you landed.

3Where are you based, and what is the name of the health collective you are practicing out of?

4What is your website address, and can you edit it yourself or is it locked inside your booking software?

5List any social accounts you already have (Instagram, Facebook, TikTok, YouTube, LinkedIn), or just tell me you are starting fresh.

6Who else is involved day to day, is it just you, or do you have an assistant or an associate? And is your wife going to play a role given her sports marketing background? I want to know who I can lean on and who signs off on content.

Section 2

Your Story

This is the secret sauce. Talk to me like we are sitting across from each other.

7Give me your elevator pitch. The story of where you came from, what you do now, and what genuinely excites you about it. Do not overthink it, just talk.

8Take me back, how did you end up in sports chiropractic, and how did tennis specifically become your world? What did you play, and at what level?

9You have a New Zealand background and your sister is helping shape the early branding around it. How much do you want that Kiwi identity to live in the brand, and why?

10Tell me about one or two saves you are proudest of, the cases nobody else could crack that you did. Real stories like these are the best content we can make.

Section 3

What Makes You Different

11Explain "pattern analysis" the way you would explain it to a patient, not a colleague. What do you see in how someone moves that everyone else misses?

12You talk about moving from relieving pain, to preventing injury, to actually enhancing performance. Walk me through that philosophy in your own words and why it matters. This is probably the heart of your positioning.

13Who else out there does something similar, and what makes you genuinely better or different?

14What is the belief or industry norm you push back against? For example, endless adjustments, or rushing people toward invasive procedures.

Section 4

Who You Serve

15Describe the main types of patients you work with today. Give me the real humans (elite and pro players, college and junior athletes, weekend warriors, prevention and performance seekers, families), not just labels.

16Roughly what share of your revenue does each of those types drive right now? A best guess is fine, I just want to see where the money actually comes from today.

17Which type do you most want MORE of, the ones where you do your best work and love the results?

18Which type would you happily hand to an associate one day, or care about less? No wrong answer, it just helps us aim the brand at the right people.

19You are not advertising at all and still have a daily waiting list, so how are people actually finding you today? And how far do they travel, local only, or flying in from around the world?

Section 5

Your Goals and Ambition

20When you picture this brand really working, what does it unlock for you? You have mentioned authority and awareness, attracting better qualified patients, and maybe even recruiting other doctors. Which of those matters most, and what would winning actually look like?

21Do you have revenue goals or targets you are aiming for over the next year or two? Even a rough number or range helps us build toward something real.

22Where do you want this in a few years, are you trying to scale into a team and recruit other doctors who want to learn from you, stay boutique and protect your time, or build something that earns while you are not in the room, like the app you floated?

23You brought up an injury prevention and performance app. Capture that vision in a few sentences so we do not lose it, we are parking it for the first stretch, but I want it on record. (Optional)

Section 6

Your Voice and Content

24How do you feel about being on camera? An honest answer helps us coach you.

25Realistically, how much time can you give content each week? Even twenty minutes here and there adds up, I just need to know what is true for your schedule.

26List five to ten things you could talk about all day without notes, the patterns, myths, or lessons you explain over and over. This becomes your content plan.

27What questions do patients ask you again and again? Those are some of the best content we can make.

28How do you want to come across? Pick what feels like you: authoritative, approachable, educational, bold, calm, funny, no nonsense, Kiwi casual, or add your own.

29Is there anything you do NOT want to talk about publicly, or any line you do not want the brand to cross?

Section 7

The Rest

30Reviews: which platforms are you on (Google, Yelp, health sites), roughly how many do you have, and do you have any system today for asking happy patients to leave one?

31Do you already have brand assets, a logo, colors, professional photos, or any video? Share links here, or tell me if we are building from scratch.

32Anything else you want me to know before our strategy call? Big or small.

Your answers go straight to Buck and the Qinary team and shape the plan we build for your brand.